Would you like to know how you can 7x your sales from email with one simple tactic?

We call it “intent follow-up”.

This is really just a fancy pants way of saying

“send people different emails based on the action they take (or don’t!).”

Here are three really simple tips that can totally change the game for you:

TIP 1

Follow up with people that start entering data, but don’t finish.

In the industry, these people are known as “abandonments”.

You may not be aware that it’s completely normal for more than half of the people who ‘start’ entering details in your call to action... to just change their minds and leave without hitting the submit button.

Scary thought, right?

But, rather than writing these people off, they are actually some of the hottest prospects you have.

Too many businesses miss out on easy wins here…

With a simple automated email campaign, you can turn them into prospects (or sales!) by sending them a series of emails, over the course of a few hours, right after they abandon the action.

However, here’s the trick. You’ve got to do more than just tell them to go back and finish what they started. That’s not going to cut it!

You need to incentivise them. Offer a surprise bonus gift. A little creativity around your follow-up offer will win you more… fact.

And… if you really want to make this fly - give them a deadline to claim your offer.  Don’t fake it… give them a genuine deadline after which the page and offer expires.

This one simple tweak to your process will bring in extra prospects for just about any business.

TIP 2

Another intention that can be valuable to you is readers who open your email but don’t click.

It’s fair to assume that they’re interested in what you’ve got because they read your email.

So, why didn’t they click?

Well, more often than not it’s either because they were distracted, or didn’t feel they had time right there and then.

These days a majority of people read their emails on their phones. Often while queuing, commuting or, believe it or not, whilst on the toilet! (yep… you’ve just read that right!)

So, when you can identify everyone who opens your email, but doesn’t click the link immediately, you can plan to send them a series of follow-up messages that drive them to your desired outcome.

The fortune really is in the follow-up… but the sad fact is most businesses give up rather than follow up!

TIP 3

Finally, we have the people who click the link in your email, and visit your call to action page but don't doing anything else.

These people are usually quite interested but don't take any action because they (like most of us) procrastinate!

As with Tip 1 - the best way to encourage these people to take action is by sending them a follow-up series which offers a bonus gift if they take action now.

And as before, if you want to make it work really well, give them a deadline so if they don’t take action in time, the special bonus gift genuinely goes away.

Recap: Turn One Email Into Seven-Times the Sales

The big takeaway from this post is simple: don’t stop at the first send.

When you follow up intentionally-segmenting by behaviour, rewriting subject lines, and adding fresh angles you:

• Reach subscribers who missed (or ignored) your first email.

• Build urgency and desire without being spammy.

• Multiply conversions without multiplying your workload.

In short, a smart, well-timed follow-up sequence can squeeze 7x more revenue from the very same list you already have.

How Samai Can Help

Writing and resending a high-performing email sequence is powerful… but only if you have the right system behind it.

Samai gives you:

Behaviour-based segments

One-click tags (opens, clicks, purchase) so each follow-up feels personal.

Quick email tweaks

Drag-and-drop builder + built-in AI copy assist for fresh subject lines in seconds.

Automated timing

Visual workflows: set Day 1, Day 3, Day 7 (or any cadence) and let Samai handle the send.

Clear revenue tracking

Real-time dashboards showing exactly how much each follow-up adds to your bottom line.

Expert guidance

1:1 onboarding sessions and live chat whenever you need strategic or technical help.

All this sits alongside your CRM, SMS, funnels and booking tools, so every lead and sale is tracked in one place.

Ready to see how effortless a 7x follow-up can be?

Book a free discovery call today and we’ll map out a revenue-boosting email workflow for your business... no extra tools required!