Picture this: someone hears about your business, pulls out their phone, and types in your website - only to be met with a clunky, hard-to-navigate page. What do they do?

Chances are, they hit “back”… and you’ve lost a potential customer.

In this post, we’ll explore why mobile-friendliness is non-negotiable for small businesses in 2024, what makes a website mobile-ready, and what you can do today to make sure your website delivers a great experience on every device.

Why Mobile Matters Now More Than Ever

In the UK, over 60% of all website traffic comes from mobile devices - and that number is still rising.

Whether someone’s browsing from the sofa, on their commute, or standing in a shop queue, your website needs to look and work great on a mobile screen.

A mobile-friendly website:

• Loads quickly on phones and tablets

• Fits neatly on smaller screens (no zooming or sideways scrolling)

• Has large, easy-to-tap buttons and menus

• Makes it easy to find key info like phone number, location, or shop

What Happens if Your Site Isn’t Mobile Friendly?

Put simply: people leave.

• You’ll lose traffic, especially from ads or social media clicks

• Your Google rankings will suffer, since mobile-friendliness is a ranking factor

• Visitors will find it harder to take action - like buying, booking, or contacting you

And here’s the kicker: most people won’t come back to a site that didn’t work well on their phone.

How to Check If Your Website Is Mobile Friendly

It takes less than a minute to find out.

Use SEM Rush's Mobile-Friendly Test Tool:

Run Your FREE Website Audit Now

Just paste in your website link, and you’ll get a quick answer plus suggestions if there are any issues.

What Makes a Website Truly Mobile Friendly?

It’s not just about shrinking everything down - a good mobile site is designed with mobile in mind.

Key features to aim for:

• Responsive design - your site layout adjusts automatically to different screen sizes

• Fast loading times - especially on slower mobile connections

• Touch-friendly buttons and forms - no tiny links or hard-to-fill fields

• Simplified navigation - a clean menu and clear calls to action

Even things like font size and colour contrast make a big difference when viewed on a phone.

Final Takeaway

More than half of your potential customers will likely see your website for the first time on their phone. A mobile-friendly website isn’t just a nice-to-have - it’s a basic requirement for doing business nowadays.

If your site isn’t working well on mobile, you’re leaving money on the table.

The good news? Fixing it is easier than ever - and worth every second of effort.

How Samai Helps

With Samai, you don’t need to worry about mobile optimisation - it’s built in from day one.

• Every website is fully mobile-responsive

• Images and layouts adjust automatically to all screen sizes

• Buttons, menus, and forms are designed with touch in mind

• Pages load fast, even on mobile data

Whether you’re building your first site or refreshing an old one, Samai helps you reach your customers wherever they are - on the go, on their phone, and ready to take action.