A/B Testing Your Website | Simple Experiments for Better Results
Don’t guess… test it
Most small business owners make website changes based on gut instinct. “That headline sounds better,” or “let’s move the button up.” Sometimes it works, sometimes it doesn’t.
A/B testing takes the guesswork out. It’s the process of comparing two versions of a page, headline, or button to see which one performs better. It’s simple, smart, and one of the most effective ways to boost results without a full redesign.
Even small tweaks can have a big impact - like changing one word in your call-to-action, or swapping an image.
What A/B Testing Actually Means
An A/B test shows Version A (your current version) to half your visitors and Version B (your new variation) to the other half.
The version that gets more clicks, enquiries, or sales wins… plain and simple.
You can test almost anything on your site, such as:
Headlines
Button colours or text
Page layouts
Images
Form lengths
Calls to action (CTAs)
Special offers or guarantees
Why A/B Testing Is Perfect For Small Businesses
Big companies use it to improve conversion rates by fractions of a percent. But for a small business, those same techniques can double or triple your leads with minimal effort.
Here’s why it’s so powerful:
Low cost: You don’t need a full marketing team - just one idea at a time.
Real results: You’ll see what your audience prefers, not what you think they prefer.
Quick wins: You can see improvements within days, not months.
How To Run A Simple A/B Test
You don’t need to be technical to start testing, here’s a simple step-by-step guide:
1. Choose one thing to test
Focus on one clear element per test. For example:
Headline: “Book a Free Consultation” vs “Get Your Free Quote Today”
Button: “Contact Us” vs “Let’s Talk”
2. Decide what success looks like
Is it more clicks? More form submissions? Longer time on page? Pick one metric to track.
3. Split your traffic evenly
Use a tool that automatically shows each version to half your visitors (see below).
4. Run it long enough
Collect enough data to be confident in the result - usually a few hundred visitors minimum.
5. Keep the winner
Once you find what works better, make it your new default - then test something else.
Tools That Make A/B Testing Easy
You don’t need expensive enterprise software, many tools are designed for small business use:
Samai Funnel Builder - Easily clone pages and compare results directly in your dashboard.Google Optimise (or similar tools like Convert.com) - Simple to set up and integrates with Analytics.
Google Optimise (or similar tools like Convert.com) - Simple to set up and integrates with Analytics.
Hotjar / Microsoft Clarity - Combine A/B testing with heatmaps to see why one version performs better.
Email platforms (like Samai Campaigns) - Test subject lines or content in your email marketing too.
Smart Ideas To Test First
If you’re not sure where to start, here are some of the most impactful A/B tests for small business websites:
Headline: Test two styles - informative vs. emotional.
Call-to-action (CTA): Try “Book a Call” vs. “Get a Free Quote.” for example.
Form length: Short (name + email) vs. long (more detailed).
Hero image: People vs. products - which connects better?
Social proof: Before/after adding testimonials or reviews.
Pricing layout: Displaying monthly vs. annual options.
Common A/B Testing Mistakes
❌ Testing too many things at once. Keep it simple. One change per test.
❌ Ending tests too early. Wait for enough visitors to make the results meaningful.
❌ Ignoring small wins. Even a 5% increase in conversions compounds over time.
❌ Not learning from “losing” tests. Every result tells you something useful.
Final Takeaway
A/B testing isn’t about being clever, it’s about being curious. When you test small, focused changes and measure real-world results, you’ll uncover what actually works for your audience.
You don’t need a marketing degree - just a willingness to experiment. Over time, those small improvements lead to a faster, friendlier website that gets more leads and sales.
How Samai Helps
Samai makes testing easy, even for beginners.
Duplicate and edit any page in seconds to create variations.
Track performance metrics - clicks, conversions, time on page - directly in your dashboard.
AI insights suggest what to test next based on your data.
Integrations with Google Analytics for advanced reporting.
Automation tools to follow up with leads from winning versions instantly.
With Samai, you can test, learn, and grow - all from one simple, connected platform.
Want to see how we can help you update your online presence, grow your business... and even do it all for you? Book a discovery call and let’s chat.
